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02 Import & Sort
How can we make importing and sorting contacts easier and more enjoyable?
Company: REDX
Product: Sphere
Team: 1 Product manager, 1 designer, 5 Developers
The Problem
Sphere is a product that helps you organize your sphere of influence and nurture it for business. To keep the right people top of mind, Sphere needs to have all the contacts sorted into groups. Sorting through all the contacts on your phone is a  crappy chore, and one which presents an obstacle. How do we make sorting easy and fun enough to engage with?
The Research & Exploration
To research how to solve our problem, we interviewed people and asked them about their phone contacts. How many contacts does an average person have on their phone? Would it be worth sorting them if it meant that a tool could tell them who they needed to call each day? How would they orgainze their contacts and how often would they follow up with each category?
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Through our research we found a number similarities:
 
  • Everyone starts to organize, nobody finishes
  • Knowing which people to call each day would be a massive help in nurturing contacts
  • Everyone has contacts who they don't remember
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As a group we discussed how we would ideally sort our own contacts, both in the context of business as well as for our personal friends and acquaintances. We gathered together people from each team within the company to come and sketch a wireframe of their ideal sorting process. We found that a gamified system of sorting into main categories with subcategories accounted more almost every use case. While the visual approach differed with each person, this gave us solid direction about how to create this feature.
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Concepts & Solutionizing
While we had a sot tool in place, it was one that fulfilled the functionality aspect of the task, but it was still boring and lackluster. We had a large amount of drop-off due to the confusing/overwhelming layout and so we knew that with our research and brainstorming we also needed something that felt fun, fresh, and had a way of keeping people engaged. This led to a new UI, and the addition of interactive sorting as well as achievements for the user while playing the sort game.
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Old sort design

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Feedback & Iterations
The feedback for our sort feature has been phenomenal. We have significantly less drop-off and people have expressed how enjoyable the experience is. The notifications worked better than expected and helped to keep users engaged in the task at hand. The more minimalistic UI aided in creating a comfortable space in which to spend so much time. The main feedback? "WE WANT MOBILE!" As a business we were forced to develop for desktop first, but with this feedback, we made a quick shift in priority.
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